Randstad Canada’s research identifies wage trends to monitor in 2025, including occupations with the potential for significant pay increases. The recruiting company’s 2025 wage guide includes over 1,000 industries in Canada, offering detailed information on entry-level, mid-level, and senior-level compensation.

The research identifies occupations and industries for those seeking to begin or advance in the Canadian workforce. The entry-level salary rates are based on 1-3 years of experience, mid-level on 4-7 years, and senior-level on 8-12 years. (Salaries were rounded up to the closest thousand.)

Information Technology (IT)

According to the wage guide, the technology industry in Canada will continue to grow. Many businesses are shifting to the digital sector thanks to the transformational shift to IT. Many firms prioritize digital transformation, making it an ideal moment to work in IT.

According to the research, cloud architects’ incomes might increase by 10%.

Salary guide

Role

Entry-level Mid-Level Senior-level
cloud security consultant

83-102k

94-119k 108-140k
cloud engineer 86-116k 101-137k

118-155k

data architect

78-103k 90-121k 105-139k

DevOps – development

73-98k

84-116k

99-134k

BI data architect 103-139k 116-158k

131-178k

You’ll need a degree in computer science, information technology, software engineering, or a related field to break into the field.

Digital Marketing and Communications

Randstad states, “Digitization is a key foundation in a continually developing economic environment.” Digital marketing and communications professionals should anticipate higher salaries. Most people in IT are now expecting better pay in the current working environment. According to the survey, digital marketing experts may expect an average salary increase of 9%, from $68,000 to $74,120 for intermediate roles.

Role Entry-level Mid-level

Senior-level

Communications specialist

59-81k 70-97k

83-111k

Digital marketing manager

73-96k 82-111k

93-126k

Digital marketing specialist

56-72k 63-85k

74-98k

Social media manager

66-93k 81-113k

95-130k

Web marketing analyst

62-80k 69-91k

79-103k

A bachelor’s degree in business, public relations, journalism, advertising, communications, or English is advantageous for breaking into the field. Courses or boot camps that concentrate on topics like social media, influence marketing, mobile marketing, SEO, analytics, or digital advertising may interest those who want to specialize in the subject.

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